The BBQ Battle returns in 2027 bigger, bolder and built for families, food lovers and the Townsville community.
Following a successful 2026 event, we are targeting 6,000-7,000 attendees across the weekend and are actively seeking businesses that want more than logo placement.
At BBQ Battle, we focus on creating genuine partnerships that provide brand exposure, content creation opportunities, customer engagement and meaningful community connections.
More Than a Weekend Event
Our sponsorship campaign begins up to 10 months before event day, giving partners the opportunity to receive ongoing exposure through social media, promotional campaigns, community appearances and content creation opportunities throughout the year.
This ensures your investment delivers value long before the first smoker fires up.
We're not looking for sponsors. We're looking for partners.
To maximise sponsor value and avoid sponsor saturation, BBQ Battle limits the number of partners within each sponsorship level.
Early commitment ensures maximum promotional exposure and activation opportunities.
Your Brand. Our Biggest Stage.
Our premier partnership package designed for businesses seeking maximum exposure, exclusive activation opportunities and year-round engagement.
Benefits
Partner Experience Option 1 – Corporate Catering Experience
Approximate Value: $2,000-$3,000. You supply the food and consumables and BBQ Battle supplies the smokers, pitmasters and labour.
Perfect for:
Partner Experience Option 2 – Community Activation Experience
Approximate Value: $1,000-$2,000. Bring the BBQ Battle experience directly to your workplace, store, dealership or business location.
Includes
Partner Investment
$10,000 cash or equivalent in-kind support.
Be Part of the Action
A high-value partnership designed for businesses seeking strong brand exposure and direct customer engagement.
Activations
Benefits
Partner Experience Option 1 – Corporate Catering Experience
Approximate Value: $2,000-$3,000. You supply the food and consumables and BBQ Battle supplies the smokers, pitmasters and labour.
Perfect for:
Partner Experience Option 2 – Community Activation Experience
Approximate Value: $1,000-$2,000. Bring the BBQ Battle experience directly to your workplace, store, dealership or business location.
Includes
Partner Investment
$5,000 cash or equivalent in-kind support.
Own a Competition Category
Ideal for businesses seeking strong event exposure without committing to a major sponsorship.
Available Categories
Benefits
Partner Investment
$3,500 cash or equivalent in-kind support.
Support the BBQ Battle. Support Our Community
Perfect for businesses wanting strong community involvement and targeted event exposure.
Available Opportunities
Benefits
Partner Investment
$2,000 cash or equivalent in-kind support.
Get Behind the BBQ Battle
An affordable way for local businesses to support one of Townsville's fastest-growing family events.
Benefits
Partner Investment
$1,000 cash or equivalent in-kind support.
Joining the Circle
Businesses investing $5,000 or more become members of the BBQ Battle Founding Partners Circle.
Benefits
Rowes Bay Golf Club
Our way of saying thank you to the businesses that make BBQ Battle possible.
Benefits
Available to Major Partners, Activation Partners and Category Partners.
For Major and Activation Partners
Our team can visit your workplace and help create content you can actually use.
Content Options
We don't just display your logo. We help promote your business.
For Major and Activation Partners
Have products, equipment or services instead of a sponsorship budget? We welcome in-kind partnerships that assist in delivering BBQ Battle 2027.
Examples of In Kind Support
We'll work with you to develop a partnership package that delivers genuine value and appropriate recognition.
6,000 – 7,000 Attendees
Put your brand in front of thousands of engaged attendees over the event weekend.
Family Friendly Audience
Connect with families, food lovers and community-minded locals.
Local & Regional Reach
Promote your business to customers from Townsville and across North Queensland.
10 Months of Exposure
Receive value through social media, content creation and promotion before event day.
Digital Marketing Support
Leverage BBQ Battle's growing online audience and community engagement.
Real Customer Engagement
Meet customers face-to-face through activations and event experiences.
Community Impact
Align your business with a positive community event focused on family, connection and support.
Whether you're looking to increase brand awareness, engage customers, reward staff or support a great community event, we'd love to discuss a partnership package tailored to your business.
Sponsorship discussions are now open for BBQ Battle 2027.
BBQ Battle 2027
Bartlett Park Rodeo Grounds, Townsville, Queensland
Let’s Talk
Co-Founder: Paul Miller 0408 732 771
Co-Founder: Dan Wilschefski 0407 529 831
Partner with us. Put your brand in the middle of the action.